Digital community management is important in today’s environment. It’s a way for brands to connect with their buyers and create a long term dialogue, which builds trust and recognition. Almost every business already has a digital community whether or not they’re posting updates on social media–customers talk and leave reviews, and it’s up to each business to be part of the conversation.
Each social media platform comes with its own set of strengths and goals, and the team at Hashtag Community has experience with each of these platforms and will maximize engagement and help you create your digital community.
Reputation & Review Management
Monitoring websites for reviews and responding to comments has a great impact on brand reputation. Buyers want to know that their voice is heard and that their experiences matter. We offer reputation management for sites such as Yelp!, Google, DealerRater, Edmunds, and more.
Facebook Management for Businesses
Facebook is a great place to be on social media because it’s used by almost everyone–college aged students, millennials, adults, and retirees. Status updates that we create for your brand will spotlight your sales and service specials, highlight cars on the lot, and explain new features in specific cars. We welcome any updates you’d like shared and encourage your sales team to send us pictures of them on the lot and sales that they make–car buyers love to see themselves on social media!
Facebook Boost Management
We suggest using Facebook Boosts to drive extra engagement to your account and allow your posts to be seen by more people. Facebook boosts create a community of active “fans” who like and comment on content, which increases brand impressions. A boost budget of $300-500/month is encouraged.
Twitter Management for Businesses
Twitter is a platform for shorter social media updates that uses hashtags to help people find interesting content. It’s a popular way to tell your audience about sales and promotions, and to engage with the local community in a more relaxed digital environment.
Instagram Management for Businesses
Instagram is the most popular social media network and micro-blogging platform right now for millennials–maximum engagement is found with 3-4 posts weekly, and hashtags help to recruit new community members.
Local images, as well as close up shots of vehicles, do well on Instagram.
YouTube Uploading, Engagement, and SEO
YouTube is a social channel for video content–it can be easily shared to other platforms and has a high SEO, or Search Engine Optimization, value. Many times video content will rank higher than other content, so it’s best to publish a mix of video and written content to the internet.