Your customers (and potential customers) are on social media. They’re researching, engaging, and leaving reviews for businesses and you can help guide what’s said about your business.
- Don’t feel that you have to be everywhere. It’s much better to be successful on one network than to be unsuccessful on five networks. Typically, the most bang for your buck will be on Facebook (first choice) or Instagram (second choice)–it’s where most people are.
- In order to benefit from a social network like Facebook (depending on the size of your community), you should aim to start with 3-5 posts per week. Bigger community = more posts per day.
- Create posts with a scheduler for several reasons:
- It allows you to create a strategy and stick to it. (post about business once a week, specials and deals once a week, and a personal post once a week, mixture of pictures, links, and text).
- It helps to avoid “dead space” where you maybe wouldn’t post because you’re too busy one week.
- Most allow you to reuse your content, so you’re building a library and not posting each item once.
- For small pages under 100 likes, about 35% of your community will organically see your posts.
- For larger pages, about 15% will organically see your posts. Totally varies depending on your content, etc.
- For every comment, reaction (likes, hearts, etc), and share, facebook will reward you by showing your post to more of your “fans” or community. Other networks work the same way. Using strategic advertising can help you reach more people.
3 tips if you’re just starting or struggling on social:
- Look at competitors – what are they doing right? Do that.
- Don’t underestimate the power of sharing. Sharing content from others in your field is a great way to provide value to your community and take a little stress off you.
- If applicable, share content from your business page to your personal profile. It’ll help you grow.
Stuck for ideas? Here are some social media post ideas:
- Community engagement: ask questions about relevant topics (what is the one thing you won’t go without when buying your next home?), ask about irrelevant topics (what’s your favorite flavor ice cream?), ask about favorite restaurants or local attractions. This will show facebook that people are engaging with your content, and they’ll show your next few posts to more people.
- Video – record a short video or go Live on Facebook or Instagram. Video always reaches more people. Use a site like Lumen5 to create short videos with pictures and text.
- About Me – introduce yourself and your business to your community slowly using about me posts.
- Hours and directions
Social Media Schedulers:
- Facebook has a free scheduler. Create a post and schedule for later:
How to invite people to like your Facebook Page:
Sometimes, you’ll get a notification from Facebook that this feature is available:
You can click the notification, or look within each post to find people:
1.Look for the number of people who have reacted to your post:
2. Tap “invite” to invite those people to like your page.